Apex Support Services
OzBizTech Services Used
Search Engine Optimization (SEO)
Local SEO & Google Business Profile Optimization
PPC Advertising (Google Ads)
Project Overview
Apex Support Services, a trusted NDIS provider in Australia, partnered with OzBizTech to strengthen organic visibility, improve lead quality, and scale enquiries from participants across multiple regions. Although Apex maintained a professional website and strong reputation, the organisation struggled to rank competitively on Google for NDIS service keywords and generate consistent online enquiries.
Ozbiztech delivered a complete SEO and PPC overhaul — boosting search rankings, improving local visibility, and creating new, high-performing landing pages tailored to NDIS participants and support coordinators.
The Results -
1.33K
Organic Clicks
624K
Organic Impressions
2
Average Position
74.4
Search Visibility
To accurately measure Apex Support Services’ SEO growth, Ozbiztech established key performance indicators (KPIs) around keyword rankings, organic traffic, and search visibility. We analyzed improvements in organic impressions, clicks, ranking distribution, and overall keyword performance.
Our SEO campaign has generated the following results based on the last 12 months of actual data:
Organic Search Performance (Google Search Console)
- Total Clicks: 1.33k
- Average Position: 2
- Total Impression: 624k
- Keyword Ranking: 52% of keywords ranking in the Top 10
A steady improvement in branded and non-branded keyword visibility.
Over the campaign period, Apex Support Services achieved strong visibility across high-intent NDIS-related searches. Many target keywords now rank #1 across Sydney, Western Sydney, South West Sydney, and Wollongong — boosting overall discoverability for local NDIS users.
Ozbiztech’s SEO efforts also strengthened Apex’s online presence by delivering consistent improvements in keyword positions and overall visibility. High-priority keywords such as Apex Support NDIS, Apex Support NDIS Sydney, NDIS Provider Western Sydney, and Apex Disability now appear in Top 1–3 positions across multiple regions.
This improved ranking distribution has significantly enhanced Apex’s brand authority and helped the business dominate NDIS and support-service searches in key target areas.
1.06K
Paid Clicks
79.6K
Paid Impressions
43
Total Conversions
$1.33K
Total Cost:
PPC Performance Overview for Apex Support Services
To accurately measure Apex Support Services’ growth through Google Ads, Ozbiztech established key PPC performance indicators (KPIs) focused on lead generation, ad visibility, cost efficiency, and high-intent keyword performance. We analyzed improvements in impressions, clicks, conversions, cost-per-lead (CPL), and overall search term performance.
Our PPC campaign generated strong results across branded and non-branded NDIS-related searches over the past 12 months.
Targeted Keywords:
- Apex Support NDIS
- Apex Support NDIS Sydney
- NDIS Provider Western Sydney
- Apex Disability
- NDIS Support Sydney
- Independent Living
- Supported Independent Living
- NDIS Registered Provider
- Personalised NDIS Support Sydney
Over the campaign period, Apex Support Services achieved strong visibility across NDIS Support Sydney and other high-intent NDIS searches. Ads targeting Independent Living and Supported Independent Living helped capture highly engaged users looking for personalised support solutions.
Ozbiztech’s PPC efforts also ensured that Apex’s brand appeared consistently for searches such as NDIS Registered Provider and Personalised NDIS Support Sydney, strengthening the business’s credibility as a top NDIS provider in Sydney. High-priority keywords like Apex Support NDIS, Apex Support NDIS Sydney, and NDIS Provider Western Sydney consistently secured top ad positions across Sydney, Western Sydney, South West Sydney, and Wollongong.
This improved ad ranking and visibility has significantly enhanced Apex’s brand authority, driving qualified leads and helping the business dominate searches for NDIS Support Sydney, Supported Independent Living, and other personalised NDIS services in key target regions.
Backlink Acquisition & Google Business Profile (GMB) Optimization:
To strengthen Apex Support Services’ overall domain authority and improve search performance, OzBizTech executed a targeted backlink acquisition strategy focused on quality, relevance, and trust-building.
When we first audited the site, Apex Support Services had:
- Domain Rating (DR): 7
- 67 referring domains
- Total Backlink: 844
- 42% dofollow ratio
Our primary objective was to improve domain authority and local relevance through high-quality, niche-specific backlinks that would directly support ranking growth across competitive NDIS-related keywords and locations.
Our Backlink Strategy Included:
Building high-authority local Australian citations to reinforce location-based ranking signals.
Acquiring NDIS, disability support, and healthcare-related backlinks from trusted industry sources.
Publishing informational blogs and service pages to attract natural links and improve topical authority.
Replacing toxic, spammy, or low-quality links with reputable sources.
Enhancing internal linking to strengthen page authority distribution.
Google Business Profile (GMB) Performance & Local Map Pack Growth
As part of Ozbiztech’s local SEO strategy, GMB optimisation played a critical role in increasing Apex Support Services’ visibility within Google’s Local Map Pack and location-based NDIS searches.
- Full optimisation of business descriptions with NDIS-focused keywords
- Accurate and consistent NAP (Name, Address, Phone) across all listings
- Weekly Google Posts promoting NDIS services, updates, and community engagement
- Service area expansion across Sydney, Western Sydney, South West Sydney, and Wollongong
GMB Results & Impact
- As a result of consistent optimisation and activity:
- Significant growth in local discovery searches, phone calls, website visits, and direction requests
- Improved trust and credibility through positive review engagement
- Increased visibility among participants searching for local, registered NDIS providers
AI Overview (Google SGE) & Future-Ready Search Visibility
With the rise of Google’s AI-powered search experiences (AI Overview / Search Generative Experience), Ozbiztech proactively optimised Apex Support Services’ content to remain visible in emerging AI-driven results.
AI Overview Optimisation Strategy
Ozbiztech aligned Apex’s SEO strategy with AI Overview ranking factors by:
- Creating authoritative, well-structured service content that directly answers user intent
- Implementing schema markup to help Google better understand NDIS services and expertise
- Publishing educational content addressing common NDIS participant questions
- Strengthening topical authority across disability support, independent living, and care services
- Optimising content for conversational and long-tail queries used in AI-generated responses
AI Search Visibility Impact
As a result of this future-focused approach:
- Apex Support Services’ content began appearing in AI-generated summaries and featured responses for NDIS-related queries
- Improved visibility for informational searches such as What does an NDIS provider do?, NDIS support services in Sydney, and Supported Independent Living options
- Enhanced brand authority and trust as Google surfaced Apex as a credible NDIS provider in AI-assisted results
- Increased organic exposure beyond traditional blue-link rankings
Over the campaign period, Apex Support Services achieved strong visibility within Google’s AI Overview (Search Generative Experience) for multiple NDIS-related informational searches. As shown in the AI Overview results, Apex Support Services was surfaced as a cited source for queries such as Youth Disability Support, Alternative Living Arrangements, and NDIS help with moving house.
Google’s AI-generated summaries prominently referenced Apex Support Services’ content when answering participant-focused questions, ensuring the brand appeared directly within AI-assisted responses rather than relying solely on traditional organic listings. This visibility allowed Apex to reach users at the discovery and education stage of the NDIS journey.
By aligning content with AI Overview ranking signals and structuring service information around real participant needs, Ozbiztech positioned Apex Support Services as a trusted and authoritative NDIS provider within Google’s AI-powered search ecosystem. This enhanced exposure strengthened brand credibility, expanded organic reach, and future-proofed Apex’s visibility as search continues to evolve toward AI-driven results.
As Google continues to prioritise AI-generated answers, this early adoption of AI-focused SEO ensures Apex Support Services remains visible where users increasingly engage — within conversational search experiences, educational queries, and decision-making moments across the NDIS participant journey.
Conclusion
Ozbiztech’s strategic SEO initiatives transformed Apex Support Services’ online presence. Through consistent optimization and content-driven growth, the brand established itself as a leading disability support provider in its target regions.
The next phase will focus on expanding content marketing efforts, building authoritative backlinks, and strengthening conversion pathways to maintain and scale this upward trajectory.
