OzBizTech Services Used

Search Engine Optimization (SEO)

Content Strategy & Writing

Technical SEO Audit & Implementation

Local SEO Optimization

Project Overview

Mantova, a leading manufacturer of premium cool room and commercial shelving systems in Australia, approached OzBizTech seeking a comprehensive SEO strategy to increase online visibility, attract qualified leads, and drive organic traffic to their website.

Mantova required a trusted digital partner capable of optimising its website for search engines, implementing a targeted content strategy, and generating measurable results to grow its client base.

OzBizTech undertook a complete SEO overhaul for Mantova, focusing on technical SEO, content optimisation, and local search dominance. Within the first year, the partnership resulted in a record‑high 45% increase in organic traffic and a 50% growth in qualified leads through the website.

Due to these results, Mantova expanded their SEO investment by 25% annually, enabling OzBizTech to implement additional campaigns targeting high‑value commercial shelving keywords and region‑specific search queries.

The Results

10.7K

Total Organic Clicks

663K

Total Search Impressions

1.6%

Average Click-Through Rate (CTR)

30.2

Average Keyword Position

Mantova partnered with OzBizTech to improve its organic search visibility through a structured SEO strategy focused on technical optimisation, keyword targeting, and content enhancements.

As a result of ongoing SEO efforts, Mantova achieved over 663,000 search impressions and 10,700 organic clicks, demonstrating strong visibility across Google Search. The campaign helped position hundreds of commercial shelving and catering equipment keywords across competitive Australian search results, with multiple keywords achieving top 1–10 rankings.

The consistent click flow and broad keyword coverage indicate a stable and scalable organic presence, providing a strong foundation for further CTR and conversion optimisation.

Top-performing keywords included:

Several of these keywords are ranking within the top 1–10 positions, contributing directly to sustained organic traffic.

Google Business Profile (GMB) Performance & Local Visibility Growth:

As part of Mantova’s local SEO strategy, OzBizTech focused on optimising Mantova’s Google Business Profile (GMB) to increase visibility in local search results and drive high-intent customer actions.

49

GMB Calls Generated ( +6.5% vs previous period)

328

Direction Requests (+27.6% growth)

These results highlight consistent growth in action-based local engagement, with more users contacting Mantova directly or requesting directions after discovering the business through Google Search and Maps.

Top-performing keywords included:

Several of these keywords are ranking within the top 1–10 positions, contributing directly to sustained organic traffic.

GMB Optimisation Strategy for Mantova

OzBizTech implemented a focused Google Business Profile optimisation strategy designed to strengthen local visibility and convert searches into real customer actions.

Key Actions Taken:

Added and optimised products within the Google Business Profile Products section to improve visibility for commercial shelving and catering equipment searches
Optimised services listings in GMB to better align with customer search intent and core offerings
Updated and standardised basic business details, including NAP consistency, categories, and business information
Implemented regular Google Business Profile posting to maintain activity, improve engagement, and support local relevance
Ongoing performance monitoring to track calls and direction requests and identify optimisation opportunities

This structured GMB optimisation approach helped ensure Mantova’s profile remained accurate, active, and highly visible across Google Search and Maps, driving stronger local engagement and high-intent actions.

AI Overview (Google SGE) & Future-Ready Search Visibility

With the rapid expansion of Google’s AI-powered search experiences (AI Overview / Search Generative Experience), OzBizTech proactively optimised Mantova’s content ecosystem to ensure continued visibility within emerging AI-driven search results.

Through strategic content structuring, topical authority building, and intent-aligned optimisation, Mantova’s blogs and informational pages are now appearing within Google AI Overview results, positioning the brand as a trusted source for commercial shelving and catering equipment–related queries.

AI-Focused Content Optimisation Strategy

OzBizTech implemented a forward-looking SEO strategy designed specifically to align with how Google’s AI systems surface and summarise content.

Creating and optimising in-depth blogs and resource pages aligned with commercial and informational search intent
Structuring content for AI readability, including clear headings, concise explanations, and entity-based keyword usage
Strengthening topical authority across commercial shelving, storage systems, and catering equipment
Optimising internal linking to help AI systems understand content relationships and relevance

AI Visibility Results & Impact

Sustained SEO Growth & Long-Term Digital Success

Mantova’s partnership with OzBizTech highlights the power of a structured, future-ready SEO strategy. Through technical optimisation, targeted content, local SEO, and AI-aligned search strategies, Mantova achieved strong growth in organic visibility, qualified leads, and local engagement.

With a scalable SEO foundation in place, Mantova is well positioned for continued growth as search evolves.

Contact us today to build an SEO strategy that delivers long-term, measurable results.

Mantova