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OzBizTech Services Used

Pay-Per-Click (PPC) Advertising

Search Engine Optimization (SEO)

Project Overview - Station Road Medical Centre

Station Road Medical Centre a trusted healthcare brand in Ipswich specializes in general practice services, with a particular focus on skin cancer detection and treatment.

Before partnering with OzBizTech, Station Road Medical Centre had limited online visibility and primarily relied on offline advertising methods. With growing local competition and a need to attract patients seeking skin cancer services in Ipswich, the centre recognized the importance of a targeted digital marketing strategy.

The client’s primary goals were to increase local patient inquiries for skin cancer services, improve organic search visibility for relevant keywords, and drive engagement through targeted paid search campaigns. OzBizTech was brought on board to implement an integrated SEO and PPC strategy aimed at generating qualified local leads, improving online presence, and maximizing ROI from online advertising.

HEAR IT FROM OUR CLIENT

Success in Focus: Station Road Medical Centre’s Experience with OzBizTech

Partnering with OzBizTech transformed our online presence and helped us reach more patients in our local area. Their team understood our goals and created a strategy that truly worked for our practice.

We now receive steady inquiries and bookings every month. The SEO and PPC campaigns improved our visibility, attracted the right patients, and delivered measurable results.

We now receive consistent patient inquiries and bookings every month. The SEO and PPC campaigns improved our search visibility, strengthened our brand presence, and brought in qualified leads who truly needed our services.

The Results

+42%

Conversion Rate

+38%

Organic Keyword Rankings

+27%

Ranked Pages

+19%

Qualified Inquiries

OzbizTech’s tailored SEO and PPC strategy significantly improved Station Road Medical Centre’s digital performance — increasing both appointment bookings and patient inquiries from high-intent local searches.

SEO Campaign Results (Sept – Dec 2024):

  • Total Clicks: 10.5K
  • Total Impressions: 691K
  • Average CTR: 1.5%
  • Average Position: 25.2
  • Organic Traffic Growth: +33%
  • New Users: +58%

OzBizTech’s ongoing SEO efforts also drove notable improvements:

PPC Campaign Performance (Oct – Nov 2024):

  • Total Clicks: 11.1K
  • Conversions: 789
  • Average Cost per Conversion: $0.26
  • Total Cost: $2.95K

These results highlight a steady increase in visibility and engagement while maintaining a highly efficient ad spend strategy.

Google Analytics Overview (Dec 2024):

  • Active Users: 1.9K
  • New Users: 1.8K
  • Avg. Engagement Time: 37 seconds

Overall, OzbizTech’s data-driven marketing strategy has continued to strengthen Station Road Medical Centre’s online presence — delivering consistent traffic, improved keyword rankings, and higher patient conversion rates.

The Execution

SEO
OzBizTech’s SEO audit identified significant opportunities for both on-site improvements and strategic paid search integration. Our primary focus was on enhancing the medical centre’s technical SEO, local listings, backlink profile, content strategy, and online reputation.
By aligning the client’s goals with the target audience’s needs, we developed a comprehensive online marketing strategy that included:
  • Evaluating current keyword rankings for high-intent search terms
  • Securing high-quality, relevant backlinks from authoritative sites and niche directories
  • Guest posting and blog commenting for increased domain authority
  • Local competitor research and backlink analysis
  • Content syndication across reputable platforms
  • Regular analysis of backlink health
  • Local SEO optimization for improved map and local search visibility
  • Ensuring consistent Name, Address, and Phone Number (NAP) listings across directories
  • Publishing new blog articles relevant to healthcare and patient concerns
  • Creating Google Business posts and updates to engage prospective patients
Consistency and ongoing optimization were critical in improving search rankings and driving patient engagement. OzBizTech’s local SEO efforts enabled Station Road Medical Centre to rank for key local search terms and maintain a strong digital presence.
PPC
OzBizTech’s PPC strategy was designed to complement SEO and target high-intent searchers actively looking for medical services. The campaign focused on location-based keywords, including “general practitioner,” “family doctor,” “health checkup,” and related services.
Key actions in the PPC campaign included:
  • Designing a new account architecture for maximum efficiency
  • Conducting detailed keyword research and competitor analysis
  • Budget allocation and bid management to optimize ROI
  • Targeting high-performing devices and demographics
  • Writing compelling ad copy tailored to patient needs
  • Implementing and monitoring conversion tracking to ensure accurate measurement
To ensure the campaign met business objectives, OzBizTech set key performance indicators (KPIs) such as contact form submissions, phone calls, and organic search traffic. As a result, the medical centre saw a significant increase in website traffic, lower cost per lead, and a steady growth in qualified patient inquiries.

Conclusion

Partnering with OzBizTech transformed Station Road Medical Centre’s online presence, significantly boosting organic rankings, website traffic, and patient inquiries. The integrated SEO and PPC strategy delivered measurable results, improved digital visibility, and drove sustained growth in appointments and engagement, establishing the centre as a strong competitor in the local healthcare market.

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