In today’s fast-paced digital world, a strong online presence is essential for businesses aiming to thrive.
This case study explores how Apex Support Services, a leading NDIS provider, successfully grew its website traffic by an impressive 458% in just six months.
Through a combination of strategic SEO, optimized content, and a focus on delivering high-value information to clients, Apex Support Services strengthened its online visibility and better connected with families and individuals seeking NDIS services.
We’ll take you through the key tactics that fueled this incredible growth and how Apex Support Services leveraged these strategies to enhance its online presence and reach more clients than ever before.
About Apex Support Services:
Apex Support Services is an Australian-based provider of NDIS-funded care solutions, dedicated to empowering individuals with disabilities to live independently and achieve their goals.
We specialize in personalized care plans, offering services such as psychosocial support, community engagement, and assistance with daily living to enhance our clients’ well-being and self-reliance.
Our mission is to foster inclusivity and improve quality of life by delivering compassionate, tailored support that reflects each individual’s unique needs and aspirations.
At Apex Support Services, we are committed to creating meaningful change, helping individuals thrive in their communities and unlock their full potential.
Historical Performance:
Before we began implementing our tailored strategies, the Australia NDIS provider’s website performance was consistent but far from its full potential.
Active users were at 84, while new users were 76. The average engagement time was modest at 1 minute and 49 seconds, reflecting limited interaction with the site’s content.
Through a data-driven approach, we focused on optimizing the website’s content, enhancing accessibility for users, and applying SEO best practices. These targeted strategies aimed to improve visibility and boost engagement.
The results were remarkable. In just six months, traffic soared by 458%, reflecting a substantial increase in user interest and interaction.
Here’s a performance snapshot:
- Active Users: 84 → 386
- New Users: 76 → 555
- Engagement Time: 1m 49s → 2m15s
This transformation demonstrates how a focused, strategic approach can drive impactful growth in a competitive space like NDIS services. Next, we’ll uncover the specific tactics that fueled this success.
The Catalyst: How Apex Support Services Achieved 458% Growth in Organic Impressions:-
In just six months, an Australian NDIS provider achieved a remarkable 458% increase in website traffic.
This growth was driven by a series of focused, strategic actions that are crucial for digital success in the NDIS sector.
- Creating detailed Services pages
- Writing User-Specific Blogs
- Targeting Location-Based Content
- Conducting regular website audits
- Building Quality Niche Backlinks
Let’s examine each strategy to see how they contributed to the site’s organic success.
1. Creating Detailed Services pages:-
In the competitive landscape of the Australian NDIS sector, creating detailed, well-structured service pages is a vital step in driving more qualified traffic and boosting overall website performance.
We created several service pages that focused on key NDIS services, including:
- NDIS Accommodation
- Children/Youth Disability Support Services
- Core Capital and Capacity Building Services
- Other essential NDIS services
These pages were not only aimed at educating potential clients about the various services provided but also at improving the website’s SEO and user experience.
Our Approach:
To ensure our service pages were comprehensive, user-centric, and SEO-optimized, we followed a structured strategy that involved thorough competitor research, keyword analysis, and content development.
1. Identifying High-Impact Content for Service Pages:
Before developing the content for each service page, we first conducted a competitive analysis to identify the gaps in existing offerings.
Our goal was to provide more valuable and in-depth content than our competitors.
To achieve this, we used a combination of tools to understand keyword volume, competition, and audience interest, including:
These tools helped us uncover high-value keywords for each service page.
By understanding which keywords were most relevant to the NDIS audience and had high search volume, we were able to optimize our service pages effectively.
2. Researching Competitors in the NDIS Space:
In order to outshine competitors, we thoroughly analyzed their service pages.
By studying their strengths and weaknesses, we were able to craft pages that would rank better on search engines and resonate more with users.
We specifically looked at the top-performing NDIS providers and reviewed their content using the following tools:
- Semrush
- Similar Web
- BuzzSumo
This competitor analysis revealed crucial insights, such as the most searched keywords in the NDIS space and gaps in content that we could exploit to attract more traffic.
3. Optimizing Pages for SEO and User Engagement:
After gathering insights from keyword research and competitor analysis, we ensured that each service page was optimized for both SEO and user engagement.
We targeted long-tail keywords specific to each service, such as “NDIS transport services” or “youth disability services.”
We also ensured that the content was structured for easy readability and navigation, enhancing the user experience. Each page was enriched with relevant internal links to related services, making it easier for users to explore the website and for search engines to index the content effectively.
Why It Matters?
Creating detailed service pages is essential in a highly competitive sector like NDIS services.
These pages offer clear, easy-to-understand information about the services offered, improving user engagement and trust.
By targeting high-value keywords and addressing user queries, we increased organic search rankings, driving more targeted traffic to the website.
Additionally, by offering well-researched, comprehensive content, we established the NDIS provider as an expert in the field.
This not only helped to build trust with potential clients but also contributed to higher conversion rates as users were more likely to choose the provider after finding valuable, relevant information.
2. Writing User-Specific Blogs:
In our content strategy, we focus on writing blogs that address specific user queries. This approach not only helps us engage with our audience effectively but also boosts our website’s traffic and visibility. Here’s a breakdown of the steps we follow:
1. Identifying User Queries
The first step in writing user-specific blogs is identifying the queries that users are actively searching for. By focusing on common questions and concerns, we ensure that our content is both relevant and useful.
To gather these queries, we use a combination of tools:
1. Google’s People Also Ask (PAA):
This tool allows us to discover trending questions related to our topics.
We look at the questions people are asking about specific subjects, ensuring that we cover the most common and relevant queries.
2. Google Search Console:
We use this tool to monitor the search queries that are already driving traffic to our website.
This helps us identify any gaps in the content we offer and find additional topics we should address.
3. Keyword Research Tools:
Tools like Google Keyword Planner, SEMrush, and Ahrefs provide valuable data on search volume and competition.
This allows us to identify not only popular questions but also the level of interest and search intent behind those queries.
By thoroughly analyzing user queries through these tools, we ensure that the content we create is aligned with what people are actively searching for, addressing their needs directly.
2. Creating Blog Posts That Answer User Queries:
Once we’ve identified the key queries, we craft blog posts that provide clear, concise, and thorough answers.
Some Examples:
| 1. Who Qualifies for NDIS Psychosocial Disability Supports? |
| 2. Can I buy a laptop with NDIS funding? |
| 3. Can NDIS Help With Moving House? |
Our primary focus is on aligning the content with the search intent—whether it’s informational, transactional, or navigational. This ensures that each post fulfills the specific purpose users have when searching for answers.
We carefully integrate both short-tail and long-tail keywords that match the user’s intent. This strategic use of keywords enhances the content’s visibility on search engines, increasing its chances of ranking higher.
Each blog post is designed to provide in-depth and comprehensive answers. We break down complex topics into simple, digestible information, making the content valuable and accessible to readers.
This approach not only improves search engine rankings but also makes the blog more discoverable and useful for the target audience.
3. Incorporating Blog Schema for Rich Results:
To enhance the visibility of our blog posts, we implement blog schema, a type of structured data that helps search engines better understand and categorize our content.
This structured data increases the chances of our blog appearing in rich result formats like Google’s featured snippets or carousels.
Why Blog Schema Matters?
Blog schema makes our content eligible for enhanced display in search results, such as featured snippets, article carousels, or knowledge panels. These rich result formats attract users’ attention, increasing click-through rates and improving visibility.
By using blog schema, we not only improve our search engine ranking but also enhance user engagement by making our content more accessible and appealing directly from the search results page.
4. How This Strategy Improves Traffic and Visibility:-
By incorporating user-specific queries and blog schema into our posts, we significantly enhance our website’s visibility and traffic.
Featuring in rich snippets leads to higher click-through rates (CTR), as users are drawn to content that directly answers their queries.
This boosts organic traffic by increasing the chances of our blog being discovered through multiple search result formats.
Additionally, providing valuable, user-focused content builds brand authority. When users find clear, helpful answers, they are more likely to trust our expertise and return for more information.
This approach also improves the overall user experience, ensuring their needs are met efficiently and encouraging deeper engagement with our site.
3. Targeting Location-Based Content:
To diversify traffic within New South Wales (NSW) and reach a broader audience, we implemented a location-based content strategy.
This method allowed us to tap into localized search queries and establish the website’s relevance to multiple cities and neighborhoods within a defined area.
1. City Selection and Keyword Research:-
The first step in our location-based content strategy was to identify cities in New South Wales (NSW) with significant search potential for our target audience.
Using tools such as SE-Ranking we conducted in-depth research to analyze the search volume for relevant keywords in various cities.
Our goal was to find locations with high demand for NDIS-related services.
We prioritized cities that showed a combination of substantial search volume and low to medium competition, ensuring that our client had a strong chance of ranking quickly.
By targeting locations with high demand and tailoring our approach to match user intent, we ensured our client’s website gained visibility in the most relevant search results, driving quality traffic from the very start.
2. Focusing on Neighborhoods:-
To capture hyper-local traffic, we expanded our strategy to include neighborhoods within a 6-mile radius of the selected cities.
We Mapped out neighborhoods around the main cities to determine which areas were within the specified distance.
For example, a city page for “NDIS provider western Sydney”
would include information on nearby neighborhoods like “Blacktown” and “Penrith,” ensuring coverage of both the city and its surroundings.
3. Content Development and Optimization:-
Once the target cities and neighborhoods were identified, we created detailed, location-specific content for each area. This included developing unique service pages tailored to the needs and preferences of users in those locations.
Each page highlighted the NDIS services available, showcased how they addressed local challenges, and provided practical solutions for users in that region.
To enhance user engagement and boost local SEO, we also incorporated an interactive map section on every location page.
This map not only displayed the service area but also improved the site’s relevance for users looking for nearby providers.
4. Optimizing for Local SEO:
To ensure our location-based content was easily discoverable, we optimized each page for local SEO.
This involved strategically incorporating city-specific keywords in page titles, meta descriptions and throughout the content.
We also added structured data (Schema Markup) to help search engines understand the local relevance of each page.
Additionally, we included clear calls-to-action (CTAs) encouraging users to inquire about services in their specific area.
This combination of technical and content optimization helped improve the site’s ranking for local search queries.
This strategy significantly boosted local traffic by ensuring the website catered to the specific needs and searches of users in different parts of NSW.
4. Conducting Regular Website Audits:
Regular website audits were a cornerstone of our strategy to ensure the website’s continuous improvement in traffic and performance.
These audits helped us identify technical, structural, and performance issues that could hinder the site’s ability to rank well on search engines and deliver a seamless user experience.
Here’s a detailed breakdown of our process:
1. Checking Audit Scores:-
To ensure optimal website performance and a strong technical SEO foundation, we regularly utilized tool SE-Ranking to conduct detailed site audits.
These audits highlighted key areas for improvement, enabling us to address critical issues efficiently.
One significant area of focus was broken links, both internal and external, which can disrupt user navigation and hinder search engine crawl efficiency.
By identifying and fixing these links, we enhanced the overall user experience and improved website indexing. We also tackled duplicate content, which poses a risk of search engine penalties and diminishes site relevance. Removing these redundancies helped the site align more closely with search intent.
By leveraging the actionable insights from each audit, we maintained a high technical SEO score and a well-structured, search-engine-friendly website.
2. Addressing Google Search Console (GSC) Issues
Google Search Console (GSC) proved to be an invaluable resource for diagnosing and resolving site-related issues flagged directly by Google.
By leveraging its insights, we were able to enhance site performance and ensure compliance with Google’s standards.
One key focus area was addressing indexing errors.
We identified pages excluded from indexing and implemented corrective actions, such as fixing canonical tags, updating sitemaps, and submitting re-indexing requests. This ensured that all essential pages were properly indexed and visible in search results.
Mobile usability was another critical aspect, given the growing importance of mobile traffic.
We resolved issues like overly small text and clickable elements placed too closely together, enhancing the mobile user experience and accessibility.
Through proactive attention to GSC-reported issues, we maintained alignment with Google’s evolving standards, which ultimately led to improved search rankings and significant growth in organic traffic.
3. Optimizing Speed and Responsiveness
Page speed and responsiveness are critical for user satisfaction and search engine rankings. During each audit, we prioritized:
1. Speed Optimization:
We identified slow-loading pages and implemented several enhancements, including compressing large images, enabling browser caching, and minimizing CSS and JavaScript files.
2. Ensuring Website Responsiveness:
As mobile devices account for a significant portion of traffic, we tested the website on various devices and screen sizes.
Adjustments were made to ensure flawless navigation, seamless page layouts, and quick load times for users on smartphones and tablets.
This comprehensive focus on speed and responsiveness not only reduced bounce rates but also improved user engagement, contributing to higher search engine rankings.
5. Building Quality Niche Backlinks:
After addressing on-page SEO issues on the website, the next crucial step was to enhance the website’s authority and visibility through backlink building.
I focused on acquiring high-quality, niche-specific backlinks that would provide the greatest value to the site’s domain authority (DA) and page authority (PA).
The process began with thorough research to identify reputable websites in the same industry, ensuring that the backlinks came from sources relevant to the NDIS (National Disability Insurance Scheme) sector.
Additionally, I conducted a comprehensive audit to identify and remove any toxic backlinks that could harm the site’s SEO performance.
As a result, by focusing on high-quality, niche-specific backlinks, the website’s domain authority significantly increased, which in turn helped boost its organic traffic.
Why Niche-Specific Backlinks Matter for Any Business?
Backlinks, especially niche-specific ones, are crucial for boosting a website’s SEO because they signal to search engines that the content is trustworthy and relevant within its specific industry.
For any business, obtaining backlinks from reputable sites within the same niche helps establish authority and relevance, making it more likely that the website will rank higher for targeted search terms.
Additionally, niche-specific backlinks attract the right audience, driving more qualified traffic to the site, and ultimately improving conversion rates.
This strategy not only enhances SEO but also builds credibility within a specific market, leading to more long-term business growth.
Key Takeaways from the Apex Support Services Case Study: Strategies for Digital Growth:
1. Tailored, High-Quality Content:
The development of detailed, user-specific service pages and blogs that addressed user queries led to improved SEO rankings, increased site traffic, and higher user engagement.
2. Location-Based Content Strategy:
By targeting specific cities and neighborhoods, Apex ensured their website was more discoverable for local searches, increasing traffic from highly relevant, geo-targeted users.
3. Focus on User Experience:
Regular website audits and a continual emphasis on improving website accessibility, mobile usability, and page speed were essential to providing a seamless user experience, which in turn boosted organic traffic.
4. Backlink Building:
Apex successfully leveraged niche-specific backlinks, which not only improved their SEO but also helped in establishing authority in the NDIS space.
5. SEO-Optimized Structure:
Each service page was SEO-optimized with the right keywords, internal linking, and structured content, making the site more user-friendly and increasing its chances of ranking higher in search results.
Through a data-driven approach, Apex Support Services leveraged these strategies to increase traffic, enhance online visibility, and better connect with individuals seeking NDIS services. This case study exemplifies how focusing on content quality, SEO, and user engagement can yield significant results.
